Wenn Elektro-Wunderkind Madeon gemeinsame Sache mit Passion Pit macht, kann nur tanzbare Musik heraus kommen, die ideal fürs Wochenende geeignet ist. So bei der Nummer Pay No Mind, die dazu mit schick designtem Sci-Fi-Video daher kommt. Nur einer von drei Teilen einer fortgeschriebenen Video-Geschichte.
Madeon selbst sagt zu seiner Video-Trilogie-Idee:
„I really wanted to film all three videos at once and have a continuous story that would echo the story of the album. I’ve always hidden clues and messages in my songs and artwork that my fans have picked up on and I wanted to illustrate that narrative more directly in the videos.
The characters live in this futuristic, isolated city and end up discovering this ancient layer that’s been ignored by everyone else, it eventually leads them to an escape with this mysterious, perhaps sacred tower as their destination. I wanted to keep the story as vague and symbolic as possible, but I’ve always been touched by characters growing up and escaping their world to venture into the unknown.“